Browse the number: 1392 Release time: 2014/10/29
In the outbreak of 2013 will be the big data, as with data and technology as the driving force of Internet marketing, big data will bring the huge application ＆#118alue, also can help enterprises to do a better job on advertising and marketing level.
In the era of traditional media, television is the number of hundreds, the number of newspapers is thousands of, the number of magazines is thousands of, and the Internet age, the number of sites is tens of millions, the number of Internet users is hundreds of millions, and each site every day interaction is numerous, therefore, the Internet is vast amounts of information and data. On line guarantee hamming firmly believe that no one can leave Internet valve industry is no exception.
Internet "this data is surprisingly big, how to dig into the data behind the law, through technical means. The sense of the vast amount of data is that although the surface is complex, but from the nature to see, is very simple, find the data behind the law for communication and transmission ＆#118alue.
In Ming bao’s view, baidu, tencent and taobao, sina, each platform has vast amounts of data, even a single media platform, the data also reflects the various behaviors of Internet users, such as baidu’s platform is various actions related to the search of Internet users, while taobao shows the online buying behavior, sina platform can see reading behavior of Internet users. These behaviors in different places, lies in their media has different interactions, if all these different platform of data together, we can fully grasp the online behavior of the Internet, network behavior, buying behavior and click behavior, etc.
Have written interview with baidu search engine marketing general manager liu told reporters, CIW operates last year, baidu has come up with a marketing concept, which is put forward after the integrated marketing, CIW operates is the methodology of baidu search at the critical moment: the first is based on the insight into the big data; The second is based on the understanding of the consumer, carries on the choice of media and provide marketing strategy and communication strategy; The third is how to better the ＆#118alue of the assessment.
"Baidu before you do a lot in the accumulation of data, but how to apply these big data belong to informed, how to do better for enterprise marketing help, now we are study these data.
Hamming bartender thinks the future of valves on the costs of marketing distribution, in addition to the brands, most of the delivery will be big data under the guidance of. Enterprise customers distribution in where? Enterprise potential users in where? Find their distribution through big data, and then drop from the creative form to let them become fans as well as the formation of sales.
In the era of big data marketing, the supply of any bring click-through rates, conversion rates and sales, will be presented in the form of data, and how to make use of the ＆#118alue of big data, for the third party, is the challenge of the "technical". "Platform company has huge amounts of data, but they are not usually analyzed data, analysis and mining work is usually performed by DSP (digital signal processing (DSP).
Big data accumulated in the era of big data, platform company, but the specific application and data analysis is the third party marketing agencies and the traditional marketing company, there are some different camp, Ceng Liang baidu vice President told reporters in baidu’s cooperation camp, there are several different types, one is a lot of traditional comprehensive agent is now in the team build a search engine, do big data research.
Many companies took a fancy to this piece of the Internet media, they have a strong willingness to do online marketing, as hamming valve, in data research ways, service customers, online, offline media solution model has the resources, both sides jointly to advertising is very good thing.
In fact, for vast amounts of data, and analysis how to operation, although this is a very technical content, but different companies also have their own core competitiveness. Most of the digital media to third parties, for example, when the behavior of Internet users, is through cookies to track, with the help of cookies do label to track user behavior.
In general, a digital marketing company will be classified to target database management, through search engines, cloud computing technology, the analysis of user in the database each users’ web browsing history, extract the text key words, find user interest, and then to multiple user attributes industry categories, hundreds of product segmentation management of small class.
On haiming’s understanding of big data is, for a simple example, we confirmed the valve through the media of the Internet advertising way inspire customer’s interest, on the first kind of behavior is likely to be interested in the Internet search, the search for more accurate information, then search after click and guide consumption, now we are doing, which is able to combine these behaviors effectively, this is a very effective circulation, I think this is should do 2013 valve industry.
