Browse the number: 1520 Release time: 2014/10/29
The development and use of big data, but also in the dissemination of environmental change valve enterprise. Recently lots of alibaba, in a big way and high-profile stakes in gold maps. This movement, the two means to build a large data fusion system of production. Can say, in the current valve brand communication environment, the audience is no longer a clear and stable, they become like a neural network is closely linked, diverse and complex. Valve manufacturers need to be mature and evolve internal systems to manage the brand, using the power of the big data to manage the branding work, high speed development of mobile Internet, like their clefts jumped out of the M&#111nkey King, flat out countless online communities. In the first quarter of 2013, tencent’s active users has increased by 228%! Soon will break through 200 million, the user also to get rid of the time and place restrictions on their activities. In this new era of brand communication, valves should be how to deal with? Zhejiang sheng valve as engaged in valve production and sales of enterprises to maintain brand to pure and true, to the success of brand asset management is more and more depends on persistence. Bao in Shanghai tomorrow that is critical to the success of the new era of brand management, in to participate in the activities of multiple fragments at the same time, keep your own brand spirit. And to do this, you need to brand owners on their original spirit awake true awareness of, and adhere to all the time. In addition, the cost of enterprise leading social issues more and more high, the main attack direction in the brand communication, should be on echo and actively join the public topic, camera improve the occasion. Don’t try to control the public topic, more can’t look down on these topics. While in the aspect of brand dissemination content, more enterprises create has the ability of sticky content. Alleged has the viscosity and content, it is easy to understand, easy to remember, in the act of changing ideas or content always has a certain significance. While from the point of view of internal work, enhance the brand behind the business system. Brand is your whole business: although on the surface, appearance is name brand, visual image, advertising, price, etc., but in fact, hidden under the iceberg of the system factors of each ring will have an effect on brand, on the other hand, if you want to shape a good brand, also need to be from the business of each ring. Valve to create a good brand as long as adhere to oneness, create a sticky content, improve the occasion to the public topic, and to fundamentally enhance the valve brand information behind the business system. Only in this way can make the enterprise to better adapt to the new communication environment, the application of the spread of new technology, to create maximum &#118alue for the enterprise.